6/10/2005

Mitsubishi Motors North America plans to launch an online video game called "Thrill Ride Challenge" on ESPN's Web site, as well as on auto sites operated by Yahoo! and America Online and others, to coincide with the introduction of the auto maker's redesigned 2006 Eclipse sports car. The game was created by Omnicom Group online shop Organic, and the promotion will appear as a roadblock on the Yahoo! homepage beginning June 15.

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