Procter & Gamble Co. reportedly is planning to cut its TV advertising because of concerns that digital video recorders and other on-demand technologies are making commericals less and less relevant, with broadcast advertising expected to drop by 5% and cable by 25%. P&G, one of the world's largest advertisers, will push some ad spending into buying product placements on TV programs.
A new round of ads for the Las Vegas Convention & Visitor's Authority by R&R Partners maintain the salacious tone that characterized the "What Happens Here" campaign. The new spots promote non-gambling attractions like shopping, dining and theater.
While agencies often express frustration with Procter & Gamble Co.'s metrics driven approach to advertising, the megamarketer shows no signs of upset at lagging behind rivals in its share of creative advertising awards.
In a keynote address just before her agency won 12 Effies, Leo Burnett USA chairman and chief creative officer Cheryl Berman called for raising the bar on creativity and charged that TBWA/Chiat/Day chairman Lee Clow, who was not present at the ceremony, did not care about the awards show. TBWA and Leo Burnett usually dominate the Effies.