Jim Stengel, global marketing chief of Procter & Gamble, is responsible for a $6 billion marketing and communications budget, and increasingly Stengel is looking for ways to reach consumers where they live, whether it means sending researchers around the globe to see how P&G products are used in far-flung locales or using emerging technologies to deliver advertising and promote brand awareness. "I think the whole way that content and entertainment is delivered will totally change," Stengel says.

Related Summaries