6/23/2005

Trendwatchers at the Licensing 2005 show are noticing a revival of quaint, humble and shopworn brands and logos from a simpler era. Nostalgic icons, like Necco brand Necco Wafers and Clark Bars, the cornball 1970s animated character Underdog and other throwbacks are proving to be the hits of the show.

Full Story:
NYTimes.com

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