A tracking cookie created by analytics firm Omniture labeled "2o7" and mapping to the URL www.2o7.net has raised the hackles of privacy advocates online who suggest a nefarious purpose behind Web cookies, which track user behavior online using ISP addresses. The firm has recently updated the 2o7.net URL to redirect to the Omniture homepage, and company reps insist they were not trying to disguise ill intent by not overtly identifying the Omniture name in their cookies. For details of the Omniture privacy policy, click here.

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