The Tribune Co.-owned Los Angeles Times announced managing editor Dean Baquet, 48, will succeed outgoing editor John Carroll. Baquet will become the first black person to run the paper's newsroom in its history.
FLOORgraphics' FLOORads are designed to react to customer input, which research has shown increases sales, company CEO Richard Rebh said. Price Chopper, A&P, Stater Bros. and Food Lion are among the supermarkets using the digital ads projected onto store floors.
ESPN and MasterCard will launch a fall campaign asking sports fans to document their online activities, submit videos or digital photographs and stories of their sports fanaticism. ESPN viewers will be cued to vote online for their favorite.
A working group composed of representatives of the American Association of Advertising Agencies, the Association of National Advertisers and the Advertising Research Foundation took the wraps off a new audience measurement metric called "engagement" that could change the way advertising is valued.
TV Guide, feeling the effects of changing TV viewing habits, may cut the circulation it guarantees to advertisers by one-third. TV Guide, which is undergoing a redesign, now guarantees advertisers a circulation of 9 million.
Sharp negotiators come to the table well prepared, are open to anything at the outset and expect some give-and-take to close a deal. "Negotiation is not a competitive sport," Negotiation Skills Co. president Steven P. Cohen said.