With gas prices climbing, at least four automakers -- Mercury Montego, General Motors, Toyota Motor and Honda Motor -- are highlighting fuel economy in their vehicle advertisements. "Manufacturers are absolutely playing into what they now believe is one of the key elements that people are looking at when buying a new vehicle," said Thad Malesh, an analyst at Automotive Technology Research Group.
John Battelle, author of the upcoming book, "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture," argues that the rise of interactive, on-demand marketing doesn't mean agencies and marketers will be pushed out of the loop.
Restrictions to curtail piggyback advertising at London's 2012 Olympic Games will be introduced in the British Parliament next week, amidst concerns by some observers that the crackdown will be too severe. Ambush campaigns at recent Olympics have at times surpassed the success of actual sponsors'.
In-cinema advertising is up 23% from last year, but many moviegoers give the 20 minutes of pre-show advertising, in addition to film trailers, as a reason for staying home and renting. However, with film production companies diversified into a host of businesses, and ads a source of profit for theater chains, it seems likely that pre-show ads are here to stay.