National CineMedia is working with Sony, Sony Pictures and Best Buy on a campaign that promotes 4K technology and Sony's branded "Experience" areas in Best Buy stores. An ad showing behind-the-scenes footage of "The Amazing Spider-Man 2" will play during NCM's FirstLook pre-show. "National Cinema Media reaches consumers where they are already experiencing Sony 4K technology -- in the cinema," said Alex Magin, Sony Electronics' vice president of marketing.
Sony is teaming with Best Buy and National CineMedia to promote Ultra HD televisions and the Aug. 19 release of "The Amazing Spider-Man 2" on Blu-ray disc, DVD and Digital HD. NCM's "First Look" pre-show in movie theaters will include a 30-second promotion with outtakes from the Spider-Man sequel through Sept. 25, showing on more than 3,600 AMC and Regal Entertainment Group screens in the U.S.
TNT and National CineMedia this past weekend teamed on a promotional effort for TNT's "Legends" that allowed moviegoers at a Manhattan cinema to star in a trailer for the new series. Trailers with the "virtual extras" were shown during NCM's FirstLook pre-show at the Regal Union Square theater. Sneak peeks of "Legends" were airing across NCM's nationwide network.
Several programmers -- including NBC Universal, A&E and History -- have inked fresh two-year deals with National CineMedia. The agreements, according to this report, call for the networks to provide content to National CineMedia's "First Look" pre-show as well as advertising commitments.
FirstLook, National CineMedia's pre-show program for movie theaters, is available online at Web site www.ncm.com. The online edition, which counts Sony and Honda among its first sponsors, offers sections on movies, TV and NCM events, with interactive trailers and links to buy tickets.