A survey of 43 consumer packaged goods companies by the GMA indicates almost all are enhancing the health profile of their product lines, with nutritional improvements in 4,500 products since 2002 that comprise about 30% of food and beverage SKUs. Primary changes include reductions in saturated and trans fats, calories, sodium, carbohydrates and sugars, and portion sizes while fortifying products' vitamin and mineral content.

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