Onetime Chrysler Corp. chairman Lee Iacocca is reprising his role as product pitchman for the U.S.-based Chrysler division of DaimlerChrysler, with a new campaign co-starring "Seinfeld" actor Jason Alexander set to break today. Iacocca will be publicizing the automaker's newly launched employee discount incentive, similar to an offer rolled out June 1 by General Motors that is proving extremely successful.

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