The National Advertising Division of the Council of Better Business Bureaus has ruled against The Home Depot's "Lowest Prices, Guaranteed" claim, stating that the slogan indicates a lowest-price offer and discourages comparison shopping.
Onetime Chrysler Corp. chairman Lee Iacocca is reprising his role as product pitchman for the U.S.-based Chrysler division of DaimlerChrysler, with a new campaign co-starring "Seinfeld" actor Jason Alexander set to break today. Iacocca will be publicizing the automaker's newly launched employee discount incentive, similar to an offer rolled out June 1 by General Motors that is proving extremely successful.
The U.K.'s Advertising Standards Authority received 272 complaints about a spot for Coca-Cola beverage Fanta Z that features people spitting out sips of Fanta Light, the drink Fanta Z is replacing. The ASA mandated the ad only be shown after 9 p.m. because of concerns children might emulate the behavior in the spot.