A plug for Ford Motor Co.'s Lincoln brand limousine in the June 16 episode of the CBS series "The Cut" was the most remembered product placement for the period of June 6 through July 3, IAG Research reports.
In-cinema advertising is up 23% from last year, but many moviegoers give the 20 minutes of pre-show advertising, in addition to film trailers, as a reason for staying home and renting. However, with film production companies diversified into a host of businesses, and ads a source of profit for theater chains, it seems likely that pre-show ads are here to stay.
Chris Carroll, SVP and marketing director for Subway Restaurants' global Franchisee Advertising Fund Trust, plans to step down "like Jerry Seinfeld, with the ratings on top," he said. Carroll, who joined the company in 1999 and will leave in September, oversaw restaurant sales growth rates of more than 30% during his watch and helped double the number of restaurants in operation.
The National Football League announced yesterday it has inked a deal with Procter & Gamble Co. making Prilosec OTC the first over-the-counter medication to serve as an NFL sponsor. The two-year deal, handled by Publicis Groupe's Publicis Worldwide, New York, is thought to be worth $10 million and gives Prilosec full rights to use the NFL shield and Super Bowl logos.