The second reported death of a child at a Disney theme park this summer probably won't have a significant impact on the Disney name, analysts say. Disney's theme parks have had a rough summer of negative headlines thanks to the as-yet-unexplained deaths and several incidents in which guests were injured. But the company's theme parks shouldn't see any long-term effects because "they understand that, when a crisis occurs, you have to respond quickly, forthrightly and not try to cover up," says brand consultant Eli Portnoy.

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