Australian logistics company Asciano will be acquired by an investor group led by Canada's Brookfield Asset Management for $6.5 billion. "Combining Asciano's Australian container terminals with our existing assets in North America and Europe provides the foundation for a global container platform," said Brookfield Infrastructure CEO Sam Pollock. Asciano shares were priced at an 11% discount to the price of the takeover when trading was suspended Friday.
Really Simple Syndication is a powerful tool for advertisers, writes Deborah Branscum, but "RSS lacks standard performance metrics, and its audience is small compared with other forms of online advertising such as e-mail." For marketers who have yet to begin to understand the Web, RSS can be a tough sell.
The Independent Film Channel and Sundance are partnering with marketers to insert brands into otherwise commercial-free programming blocks. For example, IFC-produced original programming will be sponsored on Friday nights by Heineken and Target will sponsor the network's Monday evening movie lineup.
Chicago Sun-Times columnist Lewis Lazare isn't budging an inch from his position that the Aug. 22 single-advertiser issue of the New Yorker violated the American Society of Magazine Editors' guidelines on the separation of advertising and editorial. Specifically, Lazare asserts that in terms of the magazine's cartoons and illustrations, the "line of demarcation between the New Yorker editorial product and the Target ads begins to blur badly."