Australian logistics company Asciano will be acquired by an investor group led by Canada's Brookfield Asset Management for $6.5 billion. "Combining Asciano's Australian container terminals with our existing assets in North America and Europe provides the foundation for a global container platform," said Brookfield Infrastructure CEO Sam Pollock. Asciano shares were priced at an 11% discount to the price of the takeover when trading was suspended Friday.
The Independent Film Channel and Sundance are partnering with marketers to insert brands into otherwise commercial-free programming blocks. For example, IFC-produced original programming will be sponsored on Friday nights by Heineken and Target will sponsor the network's Monday evening movie lineup.
Really Simple Syndication is a powerful tool for advertisers, writes Deborah Branscum, but "RSS lacks standard performance metrics, and its audience is small compared with other forms of online advertising such as e-mail." For marketers who have yet to begin to understand the Web, RSS can be a tough sell.
The contenders vying for the BMW of North America national creative account, handled by Fallon Worldwide for the last 10 years, are: Berlin Cameron/Red Cell, Publicis, Kirshenbaum Bond + Partners, GSD&M, The Martin Agency and independents Anomaly, Venables Bell & Partners and Wieden + Kennedy.