With its storied film, processing paper and camera businesses imperiled by digital photography, Carl E. Gustin, the marketing chief for Eastman Kodak's, has called on the company and its advertising agency, WPP Group's Ogilvy & Mather, to reimagine the brand as "cool and digital. The only thing we're keeping constant is the red and yellow colors, and the Kodak name," Gustin says.

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