8/29/2005

For the "denim supersnob," $400 is not too high a price to pay for jeans with flawless construction, top quality material and custom fit, writes The New York Times Magazine columnist Rob Walker. For fans of brands like Prps, True Religion, G-Star and 7 for All Mankind, the branding is not in a logo but in details like stitching and pre-purchase fading and damage.

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NYTimes.com

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