Creative agencies often throw caution to the wind when wooing a notoriously difficult client -- especially when that client produces a prestige brand. And there is always the hope that a client that switches agencies seemingly on a whim can find true love in the arms of a special creative shop.
Havas announced today that James Heekin, chairman and CEO of the French holding company's Euro RSCG Worldwide, has resigned. A four-member team of senior executives will take over Heekin's former duties.
The increasing number of competitors taking each other to court over claims in their advertisements, such as the lawsuits brought by rivals against the maker of the Splenda artificial sweetener, has some industry insiders concerned that more companies will seek to protect themselves by limiting their own marketing efforts.
Interpublic Group, stinging from public financial problems and prominent account defections, is now facing the loss of a big-ticket client -- the $600 million per year Bank of America marketing account. Sources say IPG executives were not enamored of restrictions against pursuing other financial services clients, a factor that may have played into Bank of America's decision to seek proposals from other agencies.