Fast-rising Cold Stone Creamery, which just moved its 220 corporate employees into a new headquarters, has more than 1,000 shops and is adding 400 more this year. The company increased sales 86% in 2004 and was ranked No. 12 among America's fastest growing franchise organizations by Entrepreneur magazine. Cold Stone Creamery's taste master talks about flavor development and testing, noting that a hit is likely when tasters "close their eyes and their knees buckle a little."

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