ESPN personality Jim Rome will appear on a weekday program on CBS Sports Network and a project for pay channel Showtime under a multiyear pact with CBS. The "Jim Rome Is Burning" star also will commentate on the NFL, NCAA basketball and the U.S. Open Tennis championships, along with having a presence on CBSSports.com and other platforms.
Pennzoil will sponsor Spanish-language closed captioning on Fox Sports en Español soccer and boxing broadcasts. The deal is is the first of its kind in the history of Spanish-language TV in the United States.
With Gay Games VII expected to draw 12,000 athletes to Chicago in July 2006, the Illinois Bureau of Tourism is intent on wooing affluent gay and lesbian travelers. "We will promote ... Chicago and Illinois ... as gay-friendly destinations," said one bureau official. "We want to get the city on the radar screen." The marketing effort kicks off in August with a junket for the gay press.
Viacom may borrow money -- and risk a lower credit rating -- to expand its cable holdings, according to Chairman and CEO Sumner Redstone. Viacom, which has an A- debt rating from S&P, owns cable channels MTV, Nickelodeon, VH1 and Comedy Central, as well as broadcast network CBS. Redstone also said the company might use borrowed funds to expand Internet offerings or to buy back shares.