The "advergaming" agency Blockdot, which has produced online interactive games for the Skittles candy Web site, was bought by newspaper holding company Media General. The terms of the deal were not disclosed
Nearly two-thirds of the presumably Web-savvy population of blog readers are not familiar with Really Simple Syndication technology, according to a poll taken by VNU-owned Nielsen//NetRatings. According to the survey, only 11% of blog readers use RSS to monitor Web logs.
WPP Group CEO Sir Martin Sorrell has taken to referring to econometric analysis as "the Holy Grail" of advertising. WPP's Mindshare along with Omnicom Group's OMD Metrics and other media agencies are making significant investments in developing econometric models for measuring the impact of advertising on sales.
Russell, 37, will be SVP and managing director of the Boston office, replacing Manu Matthew, who already has left the agency. Russell previously was managing director of interactive for Boston-based Connelly Partners.