India Fresh Market in Covina, Calif., has turned to MEDIAPRO for digital signs that promote the grocery and an adjacent restaurant to improve consumer perception. Owner Baloo Sangh "saw the menu boards as a way to modernize his storefront, cross-pollinate the two businesses and drive more sales by featuring India Fresh products in a highly appealing way," MEDIAPRO Marketing Director Ben Wheeler said.
CEO Rich Hamilton is taking a "leave of absence for personal reasons," according to a company press release. Most of Hamilton's duties at the Publicis Groupe-owned media agency will be taken over by chief strategy officer Tim Jones.
According to IAG Research, appearances by Land Rover's Range Rover and Ford Motor's Mustang in the Aug. 11 episode of Fox's "The O.C.," were the best-remembered product placements from July 18 through Aug. 14.