Sara Lee-owned Jimmy Dean's new ad campaign features "The Sun" with the tagline "Happy Breakfast." The initiative will include TV spots on top-rated morning TV programs, national and regional radio ads, in-store promotions, and print ads in USA TODAY.
Silicon Valley startup Reactrix Systems is working on a next-generation outdoor advertising product, creating three-dimensional images that can be "touched" or manipulated by an observer. The company's chief scientist, Matt Bell, says: "Most advertising forces itself on people. It takes up your time without asking permission. We thought that if we made advertising fun, people will be more interested in it."
Forbes.com offers managers seven tips on how to effectively smooth over disputes between workers. It is essential for a manager to stay neutral and be assertive when working toward a positive resolution.