Children's television shows featuring messages about food and nutrition are increasingly catching the eye of food manufacturers. H.J. Heinz has teamed with Planet Cook, a show its creators call a "cookery adventure," on a line of better-for-you foods aimed at the children's market in the U.K. "Planet Cook is looking to build on a healthy food platform and instilling positive habits. Where the show will develop specific recipes we hope to build on that," said Matthew Mason, a Heinz marketing manager.

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