9/1/2005

The highly profitable energy drink market has a new entry called Von Dutch Energy Drink, manufactured by Rockstar Inc., which will own the drink. Coca-Cola Co. will not own the new drink brand, but it will be distributed by Coca-Cola Enterprises Inc., Coke's largest bottler. Coke's Full Throttle energy drink already holds a 5.3% market share in the segment that grew 63% in the second quarter of 2005 over the same period last year.

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