Bartle Bogle Hegarty will handle creative work on the British vacuum cleaner's U.S. advertising account, insiders say. The agency reportedly beat out Omnicom Group's Goodby, Silverstein & Partners for the account, estimated at $50 million.
MediaPost Communications has named Crispin Porter + Bogusky interactive creative director Jeff Benjamin, OgilvyOne executive creative director Arthur Ceria and thehappycorp founder Doug Jaeger to its roster of all-star creatives.
Interpublic Group is facing a Sept. 30 deadline to disclose financial data for 2004 and the first two quarters of 2005, the release of which has been delayed as the company has sought to get its financial reporting practices in order. The holding company has been the subject of an SEC investigation since 2002 over its accounting practices.
Amidst the glitter and popping flashbulbs of New York's Fashion Week, the Wall Street Journal sits down with AR co-founder and executive creative director Raul Martinez to talk about fashion advertising. Martinez says, "There has been a real resurgence of sensuality in fashion advertising. Companies are trying to tell a story with their ads."
A study by aQuantive's Atlas suggests that viewers of online advertising are most likely to make purchases during the afternoon and evening hours, contradicting the conventional wisdom that late-night surfers are those most likely to be converted into shoppers. Atlas's director of analytics, Young-Bean Song, said, "It shows that people are reacting to advertising at lunchtime, while they're at work, and when they go home, around dinner time."