Sales of private-label packaged food are up from 15% of total value sales in 2003 to 17% for the 12 months ending the first quarter of 2005, and 68% of those participating in an ACNielsen survey view private labels as a "good alternative to other brands." In Switzerland, private-label brands account for 45% of sales, while on a global basis, private-label sales growth outpaced manufacturers' brands in two-thirds of the markets studied, the market research firm says.

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