The search for "timeless cool"

Nobody likes a faker, a panel of media buzz experts agreed at an Advertising Week 2005 event sponsored by EURO RSCG. "[Buzz] comes back to honesty, authenticity and whether it feels fake," top ad gurus said, citing NBA star LeBron James, billionaire Richard Branson, actor Ashton Kutcher and actress Jennifer Tilly as possible buzz-creators waiting in the wings.

  • Click here for on-demand audio of this panel, courtesy of Infinity Broadcasting.

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