Unilever is entrusting Bartle Bogle Hegarty with the "global strategic and creative stewardship" of is detergent business -- including familiar brands like Omo and Wisk -- with incumbent agency Lowe staying on to handle some aspects of the account in Asia, Africa and South America. Previously, Interpublic Group's Lowe and WPP Group agency JWT shared duties on the Unilever detergent account, valued at $280 million.

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