10/7/2005

Nestle U.K. and Ireland is the first major coffee roaster to launch a fair trade brand, according to the U.K.'s Fairtrade Foundation, an organization that certified the company's sourcing for its new Nescafe Partners' Blend. The company says its research shows there is a group of consumers who "while not currently regular purchasers of fair trade coffee are predisposed to fair trade and/or sustainable products."

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