Amber Galloway Gallego is a sign-language interpreter for rap musicians such as Eminem and Snoop Dogg. Translating rapid-fire rhymes into sign can be challenging, but Gallego says it's worth it to see deaf people able to enjoy live music. "There's a raw understanding of language and music that's happening," she says.
Megan Kent, a planning veteran who most recently helmed the Brand Synchronicity consultancy and formerly ran her own shop, was hired by WPP Group's JWT to run its worldwide accounts for Microsoft's Bing and Office. She takes over the role from Beth Waxman-Orteta, who has been named co-president of client services at JWT.
Marty St. George, JetBlue's senior vice president of marketing and commercial, sent a clear message with this tweet: "We're pitching our advertising AOR. Curious on digital savvy ... first test is how many of the agencies will find me on Twitter." JetBlue is looking to replace its previous agency, JWT.
Ford will air another round of TV spots successfully pitting its Fusion sedan and its Expedition EL full-sized SUV in head-to-head driving contests against Japanese and American rivals. "The Ford Challenge" spots are breaking as Consumer Reports releases its annual auto issue, with positive rankings for the Fusion and its Mercury counterpart, the Milan.