Silvia Lagnado, Unilever's global director of Dove, talks to the Wall Street Journal about the hurdles she faced convincing her colleagues to change the focus of Dove's advertising away from picture-perfect fashion models. Lagnado says the Campaign for Real Beauty is a global success, although Dove's approach has changed slightly from market to market.
Chili's and the The WB's "Watch and Give" campaign is a season-long partnership where the restaurant has been written into episodes of the TV series "What I Like About You." Not only does one character work at a Chili's restaurant, but tie-ins will occur throughout the season and incorporate donations to the chain's favorite charity, St. Jude Children's Hospital, co-branded promotional TV spots, billboards, and full-page magazine ads.
With an American League leading 99 victories and home field advantage throughout the playoffs, baseball's Chicago White Sox are finding their fortunes improved off the field as well as on. Their North Side rivals, the Cubs, have always drawn the lion's share of press attention and sponsorship deals; now that is starting to change.
Michelle Wie can't legally drive a car, but because she can drive a golf ball better than almost any person alive -- man or woman -- she's being signed up by Nike to $20 million, four-year endorsement deal. Nike is betting that Wie's success as a teenage professional will inspire other girls to take an interest in golf and golf apparel.
On Nov. 1 and Nov. 2, the Food and Drug Administration will hold public hearings in Washington, D.C., reportedly with the goal of establishing a set of guidelines for direct-to-consumer prescription drug advertising. One possible outcome could be a ban on celebrities appearing in such ads, a practice that "plainly [does] not reflect a data-oriented approach to promotion and may not be recognized by consumers as anecdotes," according to the FDA.