Participants at a marketing conference touted new campaigns that use nontraditional media to reach highly targeted audiences. Marketers and brand managers appear to be coming to view audience fragmentation and consumer-controlled media as opportunities for more effective advertising.
The NFL says it will package all the ads from next year's Super Bowl into an on-demand show, made available to subscribers to the NFL Network just a few hours after the conclusion of the game. There are rights issues that may complicate advertiser participation, including payments to performers, composers and other creative participants.
With the Federal Trade Commission claming existing authority to punish purveyors of spyware under current law, it might be wise for Congress to ignore calls to regulate Internet advertising, writes CNET's Declan McCullagh.
Viacom is suing in federal court to prevent new FCC regulations on advertising to children from taking effect as scheduled on Jan. 1, 2006. The new rules would count networks' promotional spots toward the limited advertising time allowed per hour of children's programming and would prohibit airing Web site addresses that use children's show characters to sell merchandise. NBC and Disney are appealing the ruling in a joint motion filed with the FCC.
In its third quarter report on Web agencies, Forrester Research names Critical Mass as the leading agency in terms of design. The report also cites R/GA as a top branding shop and Organic as having improved its offering.