With ratings down, Bravo's "Queer Eye" is revamping its marketing strategy to boost gay viewership. The network has struck a deal with W Hotels and its Pride365 travel package to market the show with a branded two-disc DVD set from the show's "Best of" series, a "Queer Eye" hip-tips travel guide, coupons for "Fab Five" martinis at the W bar and a recipe from Ted Allen, the show's food and wine guru.

Related Summaries