Sporting News Media is focusing more on mobile advertising, extending its PC home-page takeovers to its mobile sites. The publisher is also pitching mobile video ads, such as geo-targeted game highlights.
Twitter is working on a feature that would allow users to let others know their location when they send a tweet. By offering their locations, users could coordinate during local events, as well as during emergencies. But the location data could also be a precursor to geo-targeted ads, Tameka Kee notes. Twitter has said that the service will be an opt-in feature and that the data won't be stored for a long time.
The new Buenos Aires-based agency Madre will work on accounts for the U.S. Hispanic and Latin American markets, parent company Mother has announced. Madre's creative director and founding partner is Carlos Bayala, whose resume includes stints as co-executive creative director for Wieden + Kennedy's Amsterdam office and creative director for Wieden's U.S. Nike account.
When it comes to mobile communications, blacks and Hispanics are on the cutting edge, Forrester Research says. According to Forrester, the two groups are far more likely than whites to use messaging, entertainment and other features, and Hispanics tend to talk on the phone more frequently. Forrester says one of the factors behind the differences in behavior may be that blacks and Hispanics as a whole tend to be younger than the general population.