Miller Brewing is submitting to the four major networks a new TV ad that omits its earlier claim that its rival Anheuser-Busch's Bud Light had "changed," instead emphasizing that its own Miller Lite has more taste. The edit comes after 10 of 32 TV networks put the original TV spot on hold after A-B disputed the commercial's premise.
Coca-Cola is inviting some new animal guests -- penguins -- to its annual holiday advertising party. The "Give. Live. Love Coke." campaign from Berlin Cameron Red Cell, New York, kicks off with the "Arctic Beach Party" TV spot featuring the penguins interacting with Coke's familiar polar bears.
The research firm eMarketer predicts spending on online video advertising will reach $640 million in 2007, up from $225 million in 2005. According to eMarketer analysts, the money spent on online video will be shifted primarily from TV advertising budgets, not from competing modes of online marketing.