The Federal Trade Commission is reportedly taking a look at two of the biggest recent moves in mobile ads -- Google's proposed $750 million acquisition of AdMob and Apple's developer contract that places restrictions on data collection by third-party ad providers. Slate's Farhad Manjoo writes that regulatory intervention into the burgeoning mobile ad marketplace is premature, noting that "to stay successful, big companies like Apple and Google must keep making bets about the sorts of gadgets and software people will want to use in two, five, and 10 years."
If current FTC commissioner Jon Leibowitz is named chairman of the agency, the onetime MPAA lobbyist is likely to support industry self-regulation of online privacy over new government rules, according to Mike Zaneis, VP of public policy at the IAB. "He's worked on the hill, so he understands the importance of FTC messaging to Capitol Hill," Zaneis said. "That's important because they've been strong self regulatory supporters at the Commission. He understands what they say in this area holds a lot of sway on the hill."
Retailers are adding another shopping holiday to the calendar -- "Cyber Monday." According to research by the National Retail Federation's online research arm, Shop.org, 77% of surveyed retailers reported a surge in online transactions on the Monday following the Thanksgiving holiday in 2004. This year online retailers are promoting Cyber Monday with sales and promotions.
The FTC is urging ISPs to monitor their customers' online activities and to help rid computers of the zombie code that gives rise to spam. However, some Internet industry officials are concerned that ISPs are being unfairly singled out, and advocate targeting the zombie networks themselves.
E-marketers should work with the Federal Trade Commission as much as they can over the next several months to explain their concerns and questions about the new anti-spam law, writes columnist Ben Isaacson. The FTC will report to Congress how the law is working out and whether it needs to be amended, and it's important e-marketers have their say.