11/23/2005

It's no coincidence that Chicken Little, Scooby-Doo and JoJo will be floating through New York City as part of this year's Macy's Thanksgiving Day Parade. These beloved children's characters all have a product to push, and the parade, with some 50 million TV viewers and 2.5 million live watchers, makes for an attractive sales launch.

Full Story:
NYTimes.com

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