A new television campaign for SABMiller brand Miller Lite called "The Great Taste Challenge" alleges that rival Anheuser-Busch brand Bud Light has changed its formula. A Miller spokesperson defended the claim saying their tests of Bud Light show a "statistically significant increase in bitterness units and carbonation." But Bud Light brewers maintain that charges the brewery has made a "formulation change in the way we brew our beers" are "simply false."

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