General Motors' plans to eliminate jobs and reduce vehicle output likely will lead to reductions in the company's $2 billion in annual marketing spending and reverberate throughout the advertising industry. Interpublic Group agencies McCann Erickson, Campbell-Ewald and Lowe all handle GM accounts, as do Publicis Groupe agency Leo Burnett, Omnicom Group's Goodby, Silverstein & Partners and others.

Related Summaries