12/27/2005

Heineken, which this year opened a restaurant serving international cuisine on Paris' Champs Elysees, is among brewers trying to boost their brands amid sagging appeal in Western Europe. Other brewers, such as Belgium's InBev, are vying for drinkers of wine and spirits by creating new brands like Beck's Green Lemon in Germany and focusing on specialty products like the Leffe high-alcohol beer.

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