Coca-Cola Co. officials say "Welcome to the Coke Side of Life," the company's new tagline, will herald a turnaround for the beverage firm as it launches a new worldwide marketing effort and a host of new products. A separate marketing program to highlight the company's commitment to healthier products will use the tagline, "Make Every Drop Count." The company plans an aggressive move into the ready-to-drink coffee sector and announced plans to launch a new black tea drink and extensions of its Dasani water brand.

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