Video game published Electronic Arts has bought JAMDAT Mobile, a company that specializes in games for mobile phones, for $680 million. The acquisition marks an aggressive expansion by EA into the growing mobile game market.
An IAB and InMobi report reveals that 30% of movie tickets are bought on mobile phones, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere. Most movie consumers who are likely to see a movie in the theaters within the next three months use mobile applications to check film timings and play movie-related games, the survey found.
A service from Boku to be introduced in the next few weeks will allow British users to make mobile payments with either their NFC-enabled smartphones or with an NFC sticker added to non-NFC phones. The system, which will also allow money transfers between phones, requires a separate Boku account linked to the user's phone account.
FTC commissioner Jon Leibowitz is putting some heat on marketers who use adware pop-ups to promote their products, saying they must either voluntarily stop using adware or face being publicly identified.
Conferees at the four-day iMedia Summit in Bonita Springs, Fla., are abuzz with questions about the next big thing in interactive marketing. Whether it turns out to be cell phone advertising, blogs or handheld games, marketers are eager to capitalize on new trends that offer traction, response tracking and interactivity.