With two undefeated teams battling for the uncontested national championship of college football, the Rose Bowl is a tough ticket for advertisers with all but 10% of ad inventory sold for the Jan. 4 primetime broadcast on ABC. The battle for gridiron supremacy between the University of Southern California and the University of Texas is expected to be among the most-watched college football games ever, so the network is using the contest as an opportunity to drive advertising to related content packages on its cable, print and online platforms.

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