Ten Hispanic online marketing pioneers, dubbed Pioneros, will be honored by the Interactive Advertising Bureau in a testimonial campaign in 2006. The promotion is part of an effort to underscore the growth and effectiveness of marketing online to Hispanics.
Under a new deal between America Online and MTV Networks, anyone searching online for their MTV will be able to find it through AOL Video Search. The agreement also includes all shows from Comedy Central, Nickelodeon and TV Land, among other MTVN channels.
Brian Powley, managing director of West operations for McCann CRM unit MRM Worldwide, will move to Digitas' Modem Media, to become managing director of its West Coast offices, based in San Francisco. Powley replaces Scott Sorokin, who resigned in June to return to the East Coast.
Interpublic Group's Universal McCann predicted a 6% increase to $604 billion in global ad spending next year and revised its 2005 global figure down from 6.1% growth to 4.8% at UBS' 33rd Annual Global Media Conference. "We're not looking for a boom, but we think things are looking a little bit better in 2006," said Bob Coen, the media agency's SVP-director of forecasting.
Some industry observers are skeptical of TiVo CEO Tom Rogers' plan to sell on-demand video advertising on the DVR platform. But there is some precedent for users seeking out and sitting through on-demand advertising, both on cable and online.