Conde Nast Publications is planning to beef up its virtual side with three new video-powered broadband sites. The company would not reveal the content or audiences for the sites, which are scheduled to go live by mid-2006.
Shane Atchison, co-founder of analytics firm ZAAZ, discusses the "five things every CMO must know about Web analytics." It is critical to establish online marketing objectives and determine how to measure their performance.
TiVo today expands its business offerings via deals with Yahoo!, Fandango and Live365. The partnerships will let TiVo offer broadband-related TV services from the three companies, ranging from video games to the ability to buy tickets via their DVRs.
Dissident shareholder Carl Icahn threatened legal action if Time Warner makes the "wrong" sale of its America Online unit. "I'm going to hold the board of Time Warner personally responsible if they give away AOL the wrong way for the wrong reasons," Icahn said.
BuzzMetrics has launched a research service that purports to distill and quantify the notoriously hard-to-read buzz factor surrounding TV programming by monitoring blogs and other undirected online discussions. The company has tracked and studied upwards of 23 million TV-related discussions in an effort to correlate buzz and the success or failure of programming.