Advertising took on a homespun flavor in 2005, favoring images gleaned from reality TV over glitz and glamour, note Wall Street Journal advertising reporters Suzanne Vranica and Brian Steinberg in their year-end roundup of the best and worst in advertising. Ogilvy & Mather's "real women" campaign for Unilever's Dove and Target's full-issue buy of the Aug. 22 issue of The New Yorker rate as the year's best.

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