Wieden + Kennedy will unveil its new campaign for Coca-Cola during ABC's "Dick Clark's New Year's Rockin' Eve" on Saturday. The ad preview kicks off a high-stakes global campaign for 2006 that Coke hopes will reinvigorate its sagging sales.
Discount retailers appear headed for better holiday sales results than their counterparts, perhaps because of higher energy bills retail research firm Big Research said. Already having achieved a 3.9% gain in sales thanks to a late push, according to the International Council of Shopping Centers, the huge number of gift cards sales are soon expected to fuel a secondary consumer wave.
While teens and college students may be the most active mobile device users, there are plenty of older, more affluent users as well these days, warranting interactive marketing campaigns that target this segment as well. "The new face of the mobile era belongs to office workers and professionals, and not just to the executive segment of the demographic categorized as "corner-office," according to this commentary piece.
Nielsen Media Research released its first overnight ratings for shows that were recorded and watched on a DVR. The report, which was delayed for two days and included a sample of only 60 homes, showed little difference between live and recorded viewing.