Sony and Nike, Inc. are among the major marketers using graffiti-like images painted directly on buildings to advertise their products in major urban markets like San Francisco and New York. "Marketers are desperate to find ways to reach people," said Advertising Age critic Bob Garfield. "Especially young men, who are far too busy playing Grand Theft Auto to notice, say, a 30-second TV commercial."
Either we are in the midst of unparalleled growth in creative collaboration, writes Advertising Age executive editor Jonah Bloom, or else creatives are increasingly taking credit for work not their own. Bloom believes, a few "byline bandits" aside, that digital media is forging a new spirit of collaboration in advertising.
Shona Seifert has stepped down as president of Omnicom Group agency TBWA/Chiat/Day, following her conviction on federal charges of fraud and conspiracy to commit fraud while working for Ogilvy & Mather in 1999. TBWA released a statement describing Seifert's departure as a "resignation." Her resignation reportedly "clears the way" for Brett Gosper of TBWA, who assumed Seifert's duties during the trial, to take over the job on a permanent basis.
Former Ogilvy & Mather staffers took the witness stand in a U.S. District Court in Manhattan to directly implicate former executives Shona Seifert and Thomas Early in an overbilling scheme. One witness, Joseph Burke, the firm's director of print production, testified Seifert attended a meeting where employees were asked to pad their timesheets. Both Seifert and Early have pled not guilty to all charges.
Two former Ogilvy & Mather executives, Shona Seifert and Thomas Early, go on trial today facing charges of conspiracy and fraud arising from overcharging a client, the U.S. Office of National Drug Control Policy. The ad agency already paid $1.8 million to settle a related civil case with the federal government. Seifert and Early have denied the charges.