Some school buses are doing double duty, serving as billboards for soft drinks, credit unions and car dealerships, as school districts look for new ways to generate revenue. "This will spread across the nation, because there's so much money that will come into schools as a result of doing this," said Daniel Shearer, director of transportation at the Scottsdale Unified School District in Arizona.
General Motors is pitching the 2007 model year Chevrolet Tahoe as a fuel efficient sport utility vehicle in an ad campaign set to kick off on New Year's Eve. Sales of GM SUVs are falling faster than their overall product line, and marketers are looking to entice car buyers with promises of best-in-class fuel economy.
Sony and Nike, Inc. are among the major marketers using graffiti-like images painted directly on buildings to advertise their products in major urban markets like San Francisco and New York. "Marketers are desperate to find ways to reach people," said Advertising Age critic Bob Garfield. "Especially young men, who are far too busy playing Grand Theft Auto to notice, say, a 30-second TV commercial."
Former Ogilvy & Mather staffers took the witness stand in a U.S. District Court in Manhattan to directly implicate former executives Shona Seifert and Thomas Early in an overbilling scheme. One witness, Joseph Burke, the firm's director of print production, testified Seifert attended a meeting where employees were asked to pad their timesheets. Both Seifert and Early have pled not guilty to all charges.
Two former Ogilvy & Mather executives, Shona Seifert and Thomas Early, go on trial today facing charges of conspiracy and fraud arising from overcharging a client, the U.S. Office of National Drug Control Policy. The ad agency already paid $1.8 million to settle a related civil case with the federal government. Seifert and Early have denied the charges.