At $2.5 million for a 30-second spot in the Feb. 5 Super Bowl broadcast, Anheuser-Busch is looking to score big with as many as 10 spots for its Budweiser and Bud Light brands. Commercials by Omnicom Group shop DDB will emphasize humor and surprise endings, with the twofold goal of selling beer and having the most talked about spots around the water cooler the next day.

Related Summaries