Seed Media Group is planning to launch a network of 15 science blogs -- one owned by the company, the rest independent -- that would band together for the purpose of serving ads. Research by WPP Group agency JWT New York and Seed Media has concocted a new demographic category dubbed the "Leonardo" -- a 20-million-strong group of primarily male, upscale Americans with an abiding interest in science news and information.
For gamers like Nic Lee, a "World of Warcraft" aficionado, their experiences online can be a boon to their real finances. Lee, who has put his warlock alter ego up for sale for $75, is part of an online world that mixes fantasy competition with real-life commerce.
ESPN is poised to go wireless nationwide on Feb. 5 with Mobile ESPN, a service created for mobile phone users who love sports. The offering will feature about 40 video clips daily, as well as scores, statistics and fantasy features. Users will be required to purchase a special phone designed for high-bandwidth, multimedia applications.